Because not all baits are created equal!
At uFISH baits we understand fishing. We know the wastage and expense that comes from buying frozen and fresh baits. We all know what we end up with. Mushy, unusable, and extremely substandard bait! This has to be a fishers’ biggest complaint! uFISH baits have been created to revolutionize the way we fish. Being a brined bait, uFISH is superior as it does not break down like conventional baits.

uFish Services
Explore Our Baits
At uFish, you will find the biggest range of baits available all year round. We cater for different fishing styles and provide convenience to all keen fishers.
Let our bait tell your story
Here at uFish Bait, we are keen fisherman ourselves and trust in our knowledge of fishing to deliver a quality product for our customers.
Baits done and ready for you
At uFish, our baits come fully ready to open and hit the end of your fishing rod. There is no special preparation required.
What our Clients say;
I've been using UFISH baits for a number of years now. Always fresh, well presented bait giving you the best chance to catch fish. Paul and Michelle are a wealth of information about fishing local areas.
Paul Burgess
Purchased the bait on Friday. Kept it in the fridge for the night. Fished all weekend and left it out in the boat in some shade. Was still perfect and got good results.
Darren Ritchie
amazing service will be back again soon
Shazza Hunter
best bait I have ever used never using anything but again
Roy Griffiths
absolutely amazing quality baits!!! and they are a pleasure to deal with! Will happily spend my money there from now on
George Koutsoubas
Went into the store today to have a look.
The range of baits is fantastic the prices are great and Paul was a great help in picking out some great baits for an up and coming trip to Harrington.
I will be buying my bait at UFISH from now on.
Ryan Wilbraham
Awesome product worth a try
Andrew Turnbull
Saw the product on Sticky Fishy Fishing so went to Heatherbrae and met the team at UFish yesterday.
Just great people with awesome bait so off I went to Stockton Beach today and picked up 5 of these babies on Brined Pilchards - all 4kg plus.
Also got some awesome advice about fishing on Nelson Bay.
Thanks so much, I’m now a fan, see you again soon.
Carl Salem
Quality durability freshness
Allan Wells
best Pillie ever used can buy 50 kilo stock up in your bait freezer
Paul Merriman
excellent quality and prices
Renee Edwards